Capital Increase Project
on Euronext Growth

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Frédéric Fausser

Photo : DNA

Message from the CEO and Founder of Samba Digital, Frédéric Fausser

« Generative AI will revolutionize content production in sports »

Imagine a sports club or sponsor receiving a detailed analysis of the performance of its international digital campaigns in real-time, without waiting several days to compile disparate data… A personalized marketing activation launched within a few hours, thanks to insights and tools powered by artificial intelligence… This is the transformation promised by the digital revolution.

At Samba Digital, we are at the heart of this revolution. Since 2018, we have built unique expertise in connecting sports rights holders, brands, and fans across the globe. Today, we are at a pivotal moment. With our AI and Data Analytics solutions, we are redefining how our clients perceive and use their data....

The impact is colossal. The sports market, already worth billions, is entering a new era where every interaction, every engagement, and every euro invested can be measured, optimized, and monetized in real-time. And this is just the beginning. Samba Digital aims to become a key player, not only in the sports industry but also in other sectors where our technologies can transform practices.

We have a clear goal: to reach $10 million in revenue by 2025, by strengthening our presence in key markets such as the United States, Latin America, and India. But beyond the numbers, what sets us apart is our ability to innovate and anticipate our clients' needs. By investing in proprietary platforms and integrating the most advanced technologies, we are building a resilient, agile, and forward-looking company.

The future is within reach. Together, with our employees, clients, and partners, we have the means to turn this vision into reality. Samba Digital is revolutionizing the traditional marketing agency model. We are a driver of innovation and performance, and we look forward to continuing this journey with you.

Illustration : photo de Frédéric Fausser

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Who Are We?

From 2018 to 2024: Building a Leader in Digital Sports

Founded in 2018 in Miami with an initial capital of just 1,000 USD, Samba Digital quickly established itself as a key player in digital marketing within the sports industry. In less than six years, we have built a unique expertise, collaborating with iconic brands such as Ligue 1, Bundesliga, and leading franchises like the Kansas City Chiefs and Paris Saint-Germain.

Our approach is based on a combination of creativity, responsiveness, and technological expertise, allowing us to meet the specific needs of sports rights holders and sponsors while ensuring availability tailored to the sector’s demands.

Samba Digital au salon Soccerex de Miami

Samba Digital at the Soccerex Convention in Miami

Frédéric Fausser guest on RMC's After Foot with Gilbert Brisbois

Frédéric Fausser guest on RMC's After Foot with Gilbert Brisbois

Innovative Solutions for Enhanced Performance

Since 2020, we have focused our efforts on developing proprietary technological solutions that are redefining the standards of our industry.

Sports Translate is an online platform dedicated to translating and adapting sports content into more than 50 languages and dialects. It offers subtitling and video dubbing services, enabling sports organizations to communicate effectively with international audiences.

Talentisi, launched in January 2023, is the first collaborative platform serving sports organizations. It brings together clients, collaborators, and a network of over 3,000 international talents, facilitating project management and the global deployment of campaigns.

In addition, our creative studio Força Força is exploring new frontiers with a Proof of Concept (POC) developed in partnership with Orange Business. This ambitious project leverages artificial intelligence, based on the Stable Diffusion environment, to automate and accelerate the production of creative designs and content, paving the way for a new era of innovation in our services.

Innovative Solutions for Enhanced Performance

Since 2020, we have focused our efforts on developing proprietary technological solutions that are redefining the standards of our industry.

Sports Translate is an online platform dedicated to translating and adapting sports content into more than 50 languages and dialects. It offers subtitling and video dubbing services, enabling sports organizations to communicate effectively with international audiences.

Talentisi, launched in January 2023, is the first collaborative platform serving sports organizations. It brings together clients, collaborators, and a network of over 3,000 international talents, facilitating project management and the global deployment of campaigns.

In addition, our creative studio Força Força is exploring new frontiers with a Proof of Concept (POC) developed in partnership with Orange Business. This ambitious project leverages artificial intelligence, based on the Stable Diffusion environment, to automate and accelerate the production of creative designs and content, paving the way for a new era of innovation in our services.

Frédéric Fausser guest on RMC's After Foot with Gilbert Brisbois

Frédéric Fausser guest on RMC's After Foot with Gilbert Brisbois

An Ambitious Vision for 2025 and Beyond

With a targeted revenue of 10 million USD by 2025, our ambition is clear: to make Samba Digital a global leader in digital sports. We will continue investing in technological innovation while expanding our offerings to new markets and sectors. At Samba Digital, we don’t just support our clients — we help them shape the future of their digital performance.

Listed on Euronext Access in Lisbon in October 2022

Listed on Euronext Access in Lisbon in October 2022

Our Key Strengths

    Since its establishment in 2018, Samba Digital has demonstrated impressive growth, with revenue increasing from €3.86 million in 2022 to €5.55 million in 2023 (+44%). The company is projecting €7.7 million in revenue for 2024, representing a +39% increase compared to 2023, leveraging a global presence in over 50 countries and offering services in all major languages.

    Samba Digital operates through a global network of freelancers and consultants, ensuring total operational flexibility and controlled costs while maintaining high-quality standards. With an EBITDA of 25% in 2024, equivalent to €1.92 million, the company benefits from a mix of recurring contracts, one-off projects, and a rapidly growing SaaS model. Its client retention rate exceeding 95% reflects the satisfaction and loyalty of its partners.

  • Sustained Growth and International Ambition

  • Since its inception, Samba Digital has shown remarkable growth, with revenue increasing from €3.86 million in 2022 to €5.55 million in 2023 (+44%). The company expects $8 million in revenue for 2024, driven by a global presence in over 50 countries and service offerings in all major languages. Samba Digital positions itself as a key player in the digital transformation of the sports industry.

  • Leadership in Technological Solutions for Sports

  • Samba Digital is heavily investing in innovation, particularly with the development of the Talentisi platform, which integrates digital marketing services and international talent management. Additionally, Samba is creating AI-driven solutions to automate content production, reducing costs and increasing speed, helping sports brands maximize fan engagement.

  • An Agile and Profitable Business Model

  • Samba Digital relies on a global network of freelancers and consultants, ensuring operational flexibility and cost control while maintaining high-quality standards. With an EBIT margin of 25% in 2024, equivalent to €1.92 million, the company combines recurring contracts, one-off projects, and a rapidly growing SaaS model. Its client retention rate of over 95% highlights the satisfaction and loyalty of its partners.

  • Why Invest in Samba Digital?

    Consistent and Robust Growth

    Samba Digital is experiencing rapid expansion, with $6 million in revenue in 2023 and a forecast of $8 million in 2024. Since its founding, the company has delivered 27 consecutive quarters of strong growth and profitability, with no bank debt. This performance is supported by a rising global demand for digital solutions in sports and strategic investments in artificial intelligence and data/analytics.

French team seminar in Marseille

French team seminar in Marseille

Samba Digital in Pictures

Why Invest in Samba Digital?

Documentation

Subscription form

Subscription form

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Euronext Growth Information Documentation

Euronext Growth Information Documentation

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Slide show - Short version

Slide show - Short version

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Media Kit

Media Kit

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Audited Accounts 2023

Audited Accounts 2023

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Subscription Timeline

The subscription period will run from February 3, 2025 to February 17, 2025 inclusive (3 PM Lisbon Time).

Company LEI Code:

254900XUWU1T78WEG672

Stock name:

Samba Digital, SGPS, S.A.

Stock ISIN Code:

PTDGL0AM003

Stock Ticker:

ALSMB

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Your questions

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The total amount of the offer amounts to 4 million euros, broken down as follows:

  • Development of the AI platform: €2,700,000
  • Marketing and commercialization strategy: €500,000
  • Working capital needs (factoring reduction): €800,000

The operation will be carried out through the issuance of 500,000 new shares at a subscription price of €8 per share, bringing the total capital of Samba Digital to €24,465,000 after the increase. An issuance premium of €5.67 per share will be applied, with a listing planned on Euronext Growth Lisbon on February 18, 2025.

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The main objectives of the operation are:

  1. Accelerate the development of the AI platform
  2. The AI platform of Samba Digital is at the core of its future growth strategy. The investment will enable the completion of advanced features, the integration of innovative solutions, and the enhancement of technological capabilities.

  3. Strengthen commercial presence and marketing
  4. With a dedicated budget of €500,000, Samba Digital aims to intensify its marketing and prospecting efforts in priority markets: the United States, LatAm, and Europe, leveraging a favorable context (2026 World Cup, 2028 Olympic Games). A specific opportunity has also been identified in the Indian market, with the arrival of Nilesh Deshmukh, former Engage Digital executive.

  5. Improve the financial structure
  6. A portion of the funds (€800,000) will be used to reduce reliance on factoring, thereby improving the company’s cash flow and financial stability.

  7. Support international expansion
  8. Samba Digital plans to establish an AI hub in Brazil to drive innovation and attract local talent, while continuing its development in new high-growth markets.

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The subscription price of the shares is set at €8 per share, with an issuance premium of €5.67 per share. This operation includes the issuance of 500,000 new shares, which will bring the total capital of Samba Digital to €24,465,000 after the capital increase.

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Subscription to Samba Digital’s capital increase will take place from February 3, 2025 to February 17, 2025, inclusive, until 15:00 (Lisbon time). The subscription terms are as follows:

  1. Subscription conditions
    • The subscriber must subscribe to a minimum of 12,500 shares for the operation to be validated.
    • The shares will be offered at a price of €8 per share, including an issuance premium of €5.67 per share.
  2. Procedure
    • Subscriptions must be made in cash and fully paid at the time of subscription.
    • Once issued, the new shares will be listed on Euronext Growth Lisbon on February 18, 2025, under the same ISIN code as the existing shares (PTDGL0AM0003).
  3. Additional information
    • Stock name: Samba Digital, SGPS, S.A.
    • Stock Ticker: MLSMB
    • LEI code: 254900XUWU1T78WEG672

For more information or to participate in the operation, investors can contact Samba Digital via the following address:
📧 frederic.fausser@sambadigital.com

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Subscription commitments The founding shareholders and key executives of Samba Digital have committed to actively participate in the capital increase operation, thereby providing enhanced confidence in the project and its growth prospects. The goal is to secure a minimum subscription of 12,500 shares to validate the operation.

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Yes, it is possible to subscribe to the offer, even if you are not a French resident, under certain conditions. Samba Digital is listed on Euronext Growth Lisbon, an international stock exchange, and the offer is open to all qualified and non-qualified investors, provided that local regulations in the subscriber’s country of residence are respected.
However, it is recommended to check the specific rules in your country regarding subscriptions to internationally listed shares. In some cases, restrictions may apply based on local laws governing investments in foreign securities.

For further information or specific assistance, you can contact Samba Digital directly at the following address:
📧 frederic.fausser@sambadigital.com

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